PE stretch film has two kinds: LLDPE Film and HDPE film. Common used color is clear, black, blue, etc. The thickness of PE film for packing is from 10-80 mic. The width range is from 300 to 1500mm. PE wrapping film has a good quality of puncture resistance, strong tensile force. It is an optimal choice for wrapping pallet, packing cargo, wrapping machine, etc.
Pe Sheet,Pe Strecth Film,PE film roll,PE film for packing SUZHOU OCAN POLYMER MATERIAL CO.,LTD , https://www.ocanplastics.com
In 2013, under the cloud of “micro-increaseâ€, the appearance of the Chinese auto market is indeed calm, but it is actually surging. According to the latest data released by China Automobile Association, in 2012, the production and sales of automobile in China were 19,271.8 thousand and 19,306,400, which were an increase of 4.6% and 4.3% respectively. For the fourth consecutive year, it has ranked first in the world.
After China's car sales are rising steadily, there are some details that are worrying. Recalling the sales rankings of the top ten sedan brands in 2012: Fox, Sail, Excelle, LaVida, Jetta, Passat, Cruze, Polaris, Yuet Dong and Rena. The top ten models accounted for 22.81% of the total sales of cars. It is regrettable that There is no independent brand car.
Although China has become the world's largest auto market, its own brands still have to survive in the joint venture brands and seek to break through.
Born in misery
The independent brands entered the market at the beginning of the market, taking the “low-end routeâ€. Compared with joint ventures and imported brands, the price advantage has temporarily kept half of the country’s prices, but in recent years, with the richness of joint venture import brand product lines and the attendant The prices were lowered and the relationship between the two sides has changed from "the well water does not commit river water" to "joint troops." It is a foregone conclusion that self-owned brands are faced with big waves, and some industry experts even made such predictions: In the future, half of the independent brands will no longer exist.
What is gratifying is that at the moment of life and death, the self-owned brand car companies have fully demonstrated their tenacious spirit. Chery's multi-brand integration, Geely's capacity restructuring and integration of marketing management, Great Wall's marketing model change, BYD's strategic adjustment since 2010, and a number of car companies are making efforts in overseas markets, etc. These difficult transformations are Authentic portrayal of self-owned brands. Regardless of how diversified these forms of transformation are, we can all see one thing in common in their content: return to origin and quality.
Although these efforts do not allow independent car companies to surpass joint ventures and imported brands in a short period of time, any effort is not unnecessary. China's self-owned brand cars started relatively late, coupled with the lack of mature technology and insufficient research on the market, it is normal to take some detours. At this time, it is particularly important to do basic skills. The establishment of a brand is not an overnight task. Only by maintaining a solid foundation for a long period of time can we develop on this basis. Only in this way can we speak with quality and be recognized by consumers.
The ancient saying goes: “Born in misery and died in peace.†But only sometimes it is possible to achieve true heroes. In 2012, the difficult market environment had already given a shot of a clearing agent to the independent brands. This kind of humiliating status also made many independent brands abandon the exaggeration and collapsed to re-examine the quality project. In 2013, the clarion call for the new round of self-owned brand survival was already sounded, and it was a success. It also depends on who can stick to the end and laugh to the end.
Where is the way out?
In an effort to return to the original source and improve quality, the direction of development is also a major issue for independent brands. Since the beginning of this year, there have been many discussions in the industry about the future of independent brands.
Regarding first-line market: According to industry experts, consumer groups decide that first-tier cities are not suitable for the survival and development of independent brands. Therefore, it is not necessary for independent brands to carry out promotional activities in high-end media in central cities, and should not engage in advertising with joint ventures or imported brands. What it should do is to occupy the 4th and 5th tier cities as soon as possible and occupy the markets it can occupy.
Asked, the high-end line of self-owned brands has been dubbed the "unreachable" hat. If we are to withdraw from the first-tier cities, when can we really compete with foreign brands? If existing brand power is already very weak, if we once again declare our low-end position by action, will it mean that we will always give up on high-end? In this regard, Su Hui, executive vice president of the China Automobile Dealers Association's tangible automotive market branch, said that self-owned brands should not be too pessimistic, and giving up first-tier cities would be “the day in the futureâ€. Independent brands should do a good job in the market, such as the second and third tiers, without giving up the first-tier cities.
About Overseas Markets: The continuous downturn in the domestic market has caused many car companies to turn their sights on overseas markets. In addition to Chery, which has established 16 factories overseas, and Geely, which has completed 80,000 export tasks in advance, Jianghuai, Changan, and Lifan Many companies including Great Wall and Great Wall also announced that they will increase their investments in overseas markets.
Although overseas markets can reduce losses for car makers when the domestic market is sluggish, the local community is, after all, the foundation of a brand. Only a solid foundation is the long-term solution. Industry sources told reporters that at present, China’s car companies’ major competitors in overseas markets are used cars from Japan and South Korea. This is obviously not the original positioning of independent brands. Therefore, to a certain extent, sales in overseas markets There are some illusory ingredients rising year after year. In fact, the long-term development of the entire independent brand can not play a most fundamental role in promoting, can only be said to be a powerful supplement. Therefore, a firm footing in the local market is the fundamental way out for self-owned brands.